<aside> 📌 Submission Date: 11:59 PM IST, 31 May 2024 Submission Link: https://techsyndicate.us/24/submit

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Background

Sheldon Cooper, a renowned designer, was recently declared as the Chief Designer of the Indian Railway Board. Throughout his childhood, he used to dream about trains and how he had a fabulous time on his train journeys. However, in recent years, there has been a massive decline in people commuting via the Indian Railways. As a result, Sheldon Cooper approaches you, Ybot Mehta, owner of the H.C.E.T syndicate, a renowned marketing agency.

Task

Create a 1-minute advertisement for IRCTC showcasing their new UI to help in the business of the Indian train sector.

The UI of the newly revamped app can be downloaded here: IRCTC Redesign

• The video should have motion graphics elements. Usage of all the UI screens provided is necessary. The use of stock footage is allowed but should be limited.
• Ensure that you add interesting and engaging music to your promotional advertisement. Beat matching the text to the beats of the song is a must. Bonus points will be given if done correctly.
• Transitions, animations and effects can be added to your desire. However, the use of pre-made elements is not allowed.

To make your video more engaging, you can incorporate seamless transitions from one scene to another, and beat-match everything to the music. The following examples can serve as references on how you could make the promo video:

The Spotify We Want | Tony Airways | Promo | Android 14 Concept

Rest is your creativity, be sure to flaunt your A/V skills to create a captivating commercial.

Softwares Preferred: Adobe After Effects, Adobe Premiere Pro, Sony Vegas Pro, Final Cut Pro, Adobe Illustrator, DaVinci Resolve.

Using web-based video editors like Clipchamp and templates is not permitted and will lead to disqualification.

Deliverables

• An MP4 file uploaded to Google Drive/YouTube as an unlisted video
• Google Drive link to the project files (.aep, .prproj etc)

Judging Criteria